"High-powered advice at a very reasonable cost"
FOOTWEAR PERFORMANCE & MARKETING ASSESSMENT
"OUR CORE BUSINESS"
Are you maximizing marketing opportunities on your existing footwear's features?
Send us a few pairs of shoes and we'll assess all of its performance attributes.
Cushioning, traction, flexiblity, support, comfort, protection, durablity, agility, weight, sensory, breathability, adjustability, etc.
We'll let you know how well each attribute performs.
We'll assess your shoes attributes against your marketing claims.
We'll inform you of any missed performance attributes and marketing opportunities.
We can also compare your footwear's attributes versus selected competitors.
We'll inform you of potential footwear innovation opportunities (see next section).
FOOTWEAR INNOVATION
Innovating your shoes is one the most successful ways to enhance market share.
Do you need guidance on finding a new opportunity, or how to achieve an innovation goal?
We can help with:
- Identifying innovation opportunities -- functional enhancements, marketable approaches, new technologies, etc.
- Recommending appropriate road maps to achieve your innovation goals.
- Providing technical assistance during your innovation development process.
OTHER AREAS OF EXPERTISE
MATERIALS
Extensive knowledge of footwear foams, rubber, plastics, adhesives, etc,
Strong background in fabrics, leather and synthetics.
SHOE ASSEMBLY/BONDING
Extensive knowledge of shoe manufacturing assembly operations and adhesives.
LAB OPERATIONS
Decades of experience running footwear labs. Skilled in overall operations, test methods, performance standards, material specifications, lab audit and lab design.
"BRAINPICKING"
Available for general brainstorming on any of your product ideas or to find new ideas.
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