"High-powered advice at low cost"
Footwear Services
"OUR CORE BUSINESS"
FOOTWEAR PERFORMANCE & MARKETING ASSESSMENTS
Are you maximizing the marketing opportunities of your footwear's attributes?
Are you maximizing the performance of your footwear?
Send us a few pairs of shoes and their marketing info/claims, and we'll fully check them out.
Performance attributes that we'll evaluate are:
Cushioning, Traction, Sip Resistance, Flexibility & Motion/Agility, Comfort, Support, Protection, Weight, Sensory, Breathability, Closure & Adjustability, and other qualities as appropriate.
We'll assess your shoe's attributes versus your marketing claims. And let you know of any missed marketing opportunities.
We'll make recommendations for your future models, including:
- product function & marketing enhancement opportunities
- potential "product-right" technologies & innovations
- quality improvements for materials, constructions, etc.
We can also compare your footwear's attributes versus selected competitor's shoes (for a few extra $$$).
OTHER AREAS OF EXPERTISE:
We are also available for general discussions on topics including:
MATERIALS - Extensive knowledge of footwear foams, rubber, plastic, adhesives, etc. Strong background in fabrics, leather and synthetics.
SHOE ASSEMBLY/BONDING - Expert in shoe manufacturing assembly operations and adhesives.
LAB OPERATIONS - Decades of experience running footwear labs. Skilled in operations, test methods, performance standards, material specifications, lab auditing, etc.
BRAINPICKING - General brainstorming on any of your product ideas or to find new ones.